OUR MISSION
+ VALUES
Loveisloveislove's ("LLL") mandate is support progressive rights through the production and publication of empathetic LGBTQ+ content. We broadly divide our mandate into two distinct, but related, halves.
One half of our mandate is concerned with supporting the LGBTQ+ community by celebrating, recognizing, and validating interpersonal relationships within the community. We take it as self-evident that there are significant psychological benefits to this. We also recognize that mass cultural depictions of LGBTQ+ relationships tend to be either entirely aromantic/asexual, or hyper-sexualized. While there is nothing inherently wrong with either of these two kinds of depictions, it's problematic when they jointly monopolize depictions of the LGBTQ+ community. LoveisLoveisLove then fills an important gap by depicting positive and romantic, but not necessarily sex-oriented, depictions of LGBTQ+ relationships. In doing this, we help bring recognition to the full diversity of the community's experiences.
LoveisLoveisLove also supports LGBTQ+ rights by trying, to the extent that we can, to broaden the base of support for these rights. We believe that sustainable political progress is rooted in inter-communal empathy. In order for our rights to be truly secure, society needs to see LGBTQ+ people as just that: people. While significant progress has been made in this respect, that progress has been unequally distributed. We therefore focus on getting our content seen by a broad cross-section of society, with a focus on getting our content in areas where LGBTQ+ acceptance is not where it could be. This means, for example, a strategic focus on producing art installations in inner-suburban neighbourhoods. We design our content to be non-aggressive and gentle, with the belief that this approach is less likely to provoke defensive reactions. We want to help people begin to challenge their assumptions about the LGBTQ+ community and start them on the path towards becoming allies.
PRESS
COVERAGE
Select Radio Interviews
Print + Online Features
BlogTO
- June 2018 -
"Scarborough just got its
own version of the Toronto
sign"
CBC
- June 2018 -
"Pride Month begins with
1,000-square-foot art
installation at city hall"
Toronto Star
- June 2018 -
"Scarborough now has its
own mobile and artistic
signifier"
NOW Magazine
- June 2018 -
"Scarborough gets its
own city name sign"
Ottawa Citizen
- August 2016 -
"#loveisloveislove project
coming to Ottawa
for Capital Pride"
Toronto.com
- June 2017 -
"#LOVEISLOVEISLOVE photo
project returning to
Toronto's Pride festival"
Ottawa Sun
- August 2016 -
"Photographer hopes #loveisloveislove project will help combat homophobia in Canada"
Daily Hive
- June 2018 -
"Scarborough just got
its own Toronto sign"
Toronto.com
- June 2016 -
"Love is love is love photography
project combats fear and trauma
of Orlando mass shooting..."
THE TEAM
ADAM ZIVO
FOUNDER / DIRECTOR / PHOTOGRAPHER
Adam Zivo is a Toronto-based content producer, with a speciality in photography and video production. Adam's past clients include America's Next Top Model, Intercontinental Hotel Group, Bell Media, Flixel, and Cutler and Gross. Adam has produced content all over the globe, including New York, Los Angeles, Hong Kong, Mumbai, and Milan. His work has previously been exhibited at the legendary Gladstone Hotel, as part of the 10x10 Project.
Adam also acts as a Junior Research Analyst for the NATO Association of Canada, specializing in cyber and information warfare, and is beginning a collaborative masters at the Munk School of Public Policy and International Affairs, with a specialization in contemporary East Asia.
KARTHY CHIN
STRATEGY & LOGISTICS ASSISTANT
Karthy Chin is a Toronto-based theatre director and arts administrator. Recent credits include The Rape of Lucrece (Paprika Festival), Spring Moon (Mixed Company Theatre), and Objects Lie on a Table (Justina M. Barnicke Gallery). She has assistant directed several shows as well, including Hadestown's pre-broadway Canadian premiere in Edmonton. Last season, she was a part of the Factory Foreman program and Paprika's Director's Lab. As an administrator, she has worked with TIFF and the Luminato Festival, acting as the volunteer coordinator for the latter.